# Apply for a 10DLC brand and campaign

When you [purchase a new long number](/sms/long-numbers.md#purchase-a-long-number) and select "United States" as the country, you are required to register a 10DLC brand and campaign first. 

## Register a 10DLC brand and campaign

1. Click the *Go to 10DLC Brand & Campaigns* button.

<figure><img src="/files/biKZClDyvJ9z5i35l2Sr" alt=""><figcaption></figcaption></figure>

2. Select *Start Registration* and follow the prompts.

<figure><img src="/files/J5Wm72lfEggufP2AYOhI" alt=""><figcaption></figcaption></figure>

#### **Step 1: Register a brand**&#x20;

First, you have to apply for the registration of your **brand**. Your brand must be **successfully verified** first before you can continue with [registering campaigns](#step-2-register-a-campaign) and [linking a long number](#step-3-linking-a-us-long-number-to-a-brand-and-campaign).&#x20;

{% hint style="info" %}
Only one brand can be created per Employer Identification Number (EIN). Any additional brands would require their own, unique EIN.&#x20;
{% endhint %}

1. Complete all the required fields and click *Next*.

<figure><img src="/files/Ki6paRi17DzQV8kgaJSz" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**A once-off fee is charged for registering a new brand**. This fee is non-refundable and is paid whether your brand is successfully verified or not.&#x20;
{% endhint %}

2. Select your payment method and click *Pay*.&#x20;
3. Upon successful payment, you are returned to the brand dashboard, where you can view your brand details and add campaigns.&#x20;

{% hint style="info" %}
If your brand status is "Unverified", you will have to register a new brand and ensure you enter the [correct business details](https://www.clickatell.com/faqs/answer/6-how-does-a2p-10dlc-registration-work/).&#x20;
{% endhint %}

<figure><img src="/files/i1GedySLmEPxEfiYyck5" alt=""><figcaption></figcaption></figure>

#### **Step 2: Register a campaign**&#x20;

Once you have successfully verified a brand, you can register one or more **campaigns**. A campaign is the **use case** you want to register for your brand to send related messages to end-users.&#x20;

{% hint style="info" %}
Every campaign is associated with a verified brand. You can have multiple campaigns per brand. However, a specific long number can be associated with one campaign only and cannot be shared across multiple campaigns within the brand.
{% endhint %}

1. Click *Add New Campaign*.&#x20;

<figure><img src="/files/ZUIpGWJ4UHqK0rgYSQeo" alt=""><figcaption></figcaption></figure>

2. Complete all the required fields and click *Next*.

<figure><img src="/files/4oJx5urGWNkWuI7xexiM" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**A once-off registration fee is charged per campaign**. This fee is non-refundable.&#x20;
{% endhint %}

3. Select your payment method and payment plan.&#x20;
4. Upon successful payment, you are returned to the brand dashboard where you can view details about your brand details and the associated campaigns.&#x20;

{% hint style="warning" %}
Each campaign you register is subject to a vetting process to confirm that it meets the best practice requirements. **This takes up to 5 business days.**
{% endhint %}

<figure><img src="/files/sMxKLJhZRc9QYqIqsiZu" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
You can add more campaigns to your verified brand at any time by navigating to *My Workspace --> Long Numbers & Short Codes,* selecting a brand from the table, and clicking *Add New Campaign*.
{% endhint %}

#### **Step 3: Linking a US long number to a brand and campaign**

1. Navigate to *Workspace --> Long Numbers & Short Codes.*
2. Select a brand and a campaign.&#x20;
3. From the drop-down, select the existing US long number you want to link to this campaign.
   * Alternatively, you can purchase a new US long number.&#x20;

{% hint style="info" %}
A long number can only be linked to one campaign at a time. You can link multiple numbers to one campaign.
{% endhint %}

<figure><img src="/files/DX3lxnaYqCGNIISh2AcP" alt=""><figcaption></figcaption></figure>

When you choose to purchase a new US long number, this number will automatically be linked to the brand and campaign in context once payment is successfully completed.&#x20;

<figure><img src="/files/rh88sh0yjvGtq1Ho6cpd" alt=""><figcaption></figcaption></figure>


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